About Us
Our Story
We started this brand from a lifelong love for cats.
Our team has lived with cats for nearly 40 years, and we’ve always cared deeply about their health—and ours. Over time, we realized that traditional clay litter isn’t ideal. It creates dust, affects air quality, and can be harsh on both cats’ and humans’ respiratory systems.
Our Story in Numbers
Our Solution
We began looking for a better solution.
In Asia, plant-based litter—especially tofu litter—has already become a trusted everyday choice. Made from natural, food-grade byproducts, it’s low dust, highly absorbent, and effective at controlling odor, while being much gentler for daily use.
Just as importantly, it’s a more responsible option. Instead of mining natural resources, it repurposes materials that would otherwise go to waste—making it a cleaner choice for the planet as well.
So we brought this idea to North America.
Our Mission
Our goal is simple: to offer a litter that supports healthier living for cats and their owners, while reducing environmental impact. We believe better products shouldn’t come with a higher cost, and we’re committed to making plant-based litter more accessible.
As we grow, we also hope to give back—supporting efforts that help stray cats and animals around the world.
Because for us, it’s never just about litter.
It’s about creating a better, healthier life—for cats, for people, and for the planet.
